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Beyond Either/Or How to Leverage Group Programs and Memberships Together

To make it easier for you to follow along with the presentation — without needing to take notes or screenshots — we’ve put together a simple workbook for you.


It includes the key ideas, prompts, and models we’ll cover, so you can stay present, reflect, and capture your thoughts as you go.

Profile card with photos of Kelly Vrchota and Kerry Dobson, their names, and titles. Kelly Vrchota is a Membership Strategist with a photo of a smiling woman with shoulder-length brown hair wearing a blue patterned shirt. Kerry Dobson is a Group Program Architect with a photo of a woman with curly blonde hair, wearing a pink jacket, smiling against a green background.